Mr. Cool Nascar driver Kevin Harvick and sponsor Budweiser team up to provide a new app for your smartphone. Using th Blippar platform you can now download the app and then simply point your phone at any Budweiser bottle, can or logo image to reveal interactive content and video of Kevin Harvick in the 2012 Sprint cup Series.
Budweiser and NASCAR driver Kevin Harvick partner with innovative augmented reality app, Blippar, for its U.S. debut!
Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch. Blippar is a FREE app on mobile devices that allows real world items to come to life in an exciting interactive virtual world.For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick. Fans will be able to interact with the Budweiser logo on beer cans, packaging, posters and images on the internet. [Continue reading…]